AGENCY
Acropolis
Curley and Pynn
Deatrick Public Relations
Edelman Public Relations
Fry Hammond Barr
Massey Communications
Orlando/Orange County Convention & Visitors Bureau, Inc
PowerHouse
PUSH
Vantage Communications
VS Publishing Company
Ypartnership
CORPORATE
98.9 WMMO
Art Calendar Magazine
Cox Events Group
Oerther Foods, Inc.-McDonald's
Orlando Business Report
Produce For Kids
NON-PROFIT
American Cancer Society
American Lung Association
American Red Cross
Arnold Palmer Hospital
Boys & Girls Clubs of Central Florida
Cystic Fibrosis Foundation
Florida United Way
Nemours
GOVERNMENT
City of Orlando
City of Winter Park
East Orlando Chamber of Commerce
Orlando Science Center
UCF News and Information
Friday, November 6, 2009
Wednesday, November 4, 2009
Thursday, October 29, 2009
Quotes presents this semester's Intern Pursuit
Hello fellow communication students!
On Wednesday Nov. 18, 2009, 6-8 p.m. Quotes is hosting its biannual Intern Pursuit where communication students are offered the opportunity to meet with Orlando professionals in the advertising, public relations and marketing industries. Intern Pursuit will take place at the Orlando Sentinel, 633 Orange Ave, Orlando, FL 32801. During Intern Pursuit students will have the opportunity to submit their resumes with companies seeking interns for the upcoming Spring and Summer semesters.
Professionals from around Central Florida attend Intern Pursuit in the hopes of hiring communication students with a desire to be a part of their organization and cause. Employers represent a number of industries such as non-profit organizations, government agencies, corporations and communication firms. Employers are currently sending in their RVSPs and a full list will be available as the event nears.
Students are not required to RSVP for Intern Pursuit, but are encouraged to dress in professional attire. Light refreshments will be served throughout the evening.
This year, Quotes members will have the opportunity to prepare their resumes for Intern Pursuit during the Ad Club's Resume Workshop on Nov. 5, 6:00 p.m. in the Student Union, Pegasus Ballroom. Quotes encourages students to attend and spice up their resumes.
We'll see you soon!
Thursday, October 22, 2009
Halloween Horror Nights Behind the Scenes Look: 10/27 Meeting Information
Greetings Quotes Members!
Our next member meeting on Oct. 27 will be Quotes' semester field trip. We have been invited to take a behind the scenes look at Halloween Horror Nights! Running in its 18th year, Halloween Horror Nights has become the most anticipated horror event in Orlando and Universal Theme Parks.
The presentation will be at the Universal Studios corporate offices where members will be given the full story of HHN from a public relations and marketing stand point. Members will also learn about how the Entertainment team decides on the theme and executes the event.
CARPOOL
Since this meeting is off campus two options are available to members -- carpool and individual driving. Carpool will be available on campus, which will be provided by our board members, Dana Bakich (941-504-9990) and Julie Primrose (239-895-2677). Dana and Julie have four spots each in their cars, so if transportation is a problem they are the ladies to go to! You can meet them in front of VAB at 4:45 p.m. on Oct. 27, carpool will be leaving at 5 p.m. A carpool location will also be in Downtown Orlando, provided by Michelle Khouri (786-200-0221). Meet her on the courtyard of the Plaza building at the corner of Church Street and Orange Avenue. Downtown Carpool will be leaving at 5:15 p.m.
Members are encouraged to carpool with one another as well.
IMPORTANT INFORMATION
Our next member meeting on Oct. 27 will be Quotes' semester field trip. We have been invited to take a behind the scenes look at Halloween Horror Nights! Running in its 18th year, Halloween Horror Nights has become the most anticipated horror event in Orlando and Universal Theme Parks.
The presentation will be at the Universal Studios corporate offices where members will be given the full story of HHN from a public relations and marketing stand point. Members will also learn about how the Entertainment team decides on the theme and executes the event.
CARPOOL
Since this meeting is off campus two options are available to members -- carpool and individual driving. Carpool will be available on campus, which will be provided by our board members, Dana Bakich (941-504-9990) and Julie Primrose (239-895-2677). Dana and Julie have four spots each in their cars, so if transportation is a problem they are the ladies to go to! You can meet them in front of VAB at 4:45 p.m. on Oct. 27, carpool will be leaving at 5 p.m. A carpool location will also be in Downtown Orlando, provided by Michelle Khouri (786-200-0221). Meet her on the courtyard of the Plaza building at the corner of Church Street and Orange Avenue. Downtown Carpool will be leaving at 5:15 p.m.
Members are encouraged to carpool with one another as well.
IMPORTANT INFORMATION
- 20 Slots available for paying members ONLY
- MUST RSVP by e-mail to ucfquotes@gmail.com by Sunday Oct. 25 at 9:00 p.m.
- Presentation is from 6:00-7:00 p.m.
Address to Universal Corporate Office:
1000 Universal Studios Plaza
Orlando, Florida 32819
Driving Directions to Universal Corporate Office:
From campus:
- Take 408 Toll W ramp to Orlando/Ocoee
- Take exit 10A to merge onto I-4 W to Tampa
- Take exit 74B Universal
- Merge onto Adventure Way
- Turn left at Hollywood Way
- Turn right at Co Road 439/Turkey Lake Rd
- Turn right onto Universal Studios Plaza
Look out for updates on fliers, Twitter.com/Quotes_UCF and the Facebook Page and group. Hope to see many of you at the behind the scenes look at Halloween Horror Nights!
xoxo,
Quotes, the PR club
ucfquotes@gmail.com
786-200-0221
Thursday, October 1, 2009
Second Meeting Recap: Board Elections & Laura Guitar
Hello Members --
In case you were unable to make the Quotes meeting this week, here’s a recap of all the fun that took place!
We began the meeting with elections for our two vacant board positions, president-elect and director of advertising.
Dana Bakich won as president-elect, and that’s no surprise! Dana presented in a way no one has ever done before at Quotes – she brought in different objects that represented her personality. She showed a football for her love of sports, concert tickets for her love of music, and a FPRA Conference pamphlet because of her passion for Quotes. Dana is currently the external director of Knight-Thon, the largest fundraising club at UCF. She is also interning with UCF Athletics, and aspires to intern for the Orlando Magic in the community relations department. Dana will be shadowing Michelle Khouri, Quotes president, throughout the coming year and will then transition as president of Quotes next year.
We had two candidates for the director of advertising position, Hillery Brooks and Charlene Ruhge. Charlene was unable to be at the meeting this week, but sent in a biography including all of her qualifications. Both candidates were very well suited for the position. Ultimately, though, Hillery won the election and is now officially your new director of advertising! She has a focus in graphic design and has been working with Photoshop and Illustrator for several years. Hillery just completed a year-long internship at a PR firm. Hillery will be the mastermind behind the flyers and other promotional collateral for Quotes you’ll see around UCF.
Congratulations again and welcome to the board, Dana and Hillery!
After announcing our board members, we switched gears and welcomed Laura Guitar, senior vice president of Edelman Orlando. Laura started off by explaining how she worked her way up in PR and how she eventually, with her colleague Lori Kifer, opened the Orlando office of the global PR agency, Edelman.
She gave insight into the fast-paced world of agency PR and the culture of the Edelman network. Here are some of the points she touched on:
- The biggest change happening right now in PR is a shift toward focusing on public engagement. We must talk with consumers, not at them.
- We are all aware of the growing popularity of social media as a PR tool, but we need to realize that it is a channel, not a strategy in itself. We must use it to our advantage – not use it as a crutch.
- PR used to be focused on output (writing news releases, accumulating media hits, etc.); now, it’s becoming more geared toward behavior change. PR practitioners have to be more accountable for producing real results.
Laura then spent time during her presentation answering questions we had about Edelman, agency PR and the field in general. Here are a few highlights from the Q & A:
- When hiring new employees and interns, Laura looks for prospects that have a deep intellectual curiosity about a variety of things, not just PR.
- You must bring fresh ideas to the table and be passionate about whatever you’re working on.
- You’ll be more successful if you gain an entrepreneurial vantage point – get to know the finance and legal team and really understand how the business works.
- There’s no particular type of PR person. You just have to figure out what niche of PR you’re best suited for.
- Critical thinking and offering fresh ideas are a must to make it in agency PR!
Laura finished off her presentation with an invitation to send in your resume to intern at Edelman. See previous blog post for more details.
Be sure to come out to our next meeting, Tuesday, Oct. 13. Grant Heston, assistant vice president of UCF News and Information will be there to discuss how UCF introduced the new tailgating policies and managed the issues surrounding their introduction. The meeting is all about UCF pride, being the Tuesday before the big game against the University of Miami, so be sure to wear your black and gold!
See you at the next meeting!
Masha Murakhovsky & Julie Primrose
Friday, September 25, 2009
Global Agency Looking for an Intern!
Edelman's Orlando office is looking for another intern to work on M/W/F. This is an unpaid internship, but a priceless opportunity to work for a global PR firm in their smallest office. You'll get real responsibility and learn how to work in a fast-paced agency environment. I work full time for Edelman, and absolutely love it!
Laura Guitar, the senior vice president of Edelman Orlando, will be presenting at the Quotes meeting on Tues, 9/29 from 6-7 p.m. at HEC 110, so if you want to get a vibe for the environment, talk to her at the meeting. Post resumes online at www.edelman.com. And I can promise you, we do read every resume that gets posted online.
DETAILS:
Edelman's Orlando office is seeking students who can thrive in an entrepreneurial and high-energy environment. Your range of skills will grow with your interests and ability.
The Trainee is responsible for assisting with implementing and monitoring projects within a specific set of accounts under the direction of the supervisor. The Trainee works closely with and supports the needs of the account teams.
A Trainee must be able to work effectively with a variety of account service staff within a specific set of accounts. S/he must have good organizational skills and the ability to adapt to new conditions, assignments and deadlines. S/he must have solid knowledge of MS Office Suite and superior verbal and written communication skills. The Trainee is generally someone in school working towards a bachelor's degree and is looking for entry-level experience in public relations. S/he must demonstrate the ability to become a strong writer. Familiarity with the public relations discipline through past coursework or other internships is desirable.
To tell you a little about our internship/trainee program:
The Trainee is generally someone who is currently enrolled in a bachelor's degree program and is looking for entry-level experience in public relations. Although prior public relations work and academic training is not required, experience in a related field - marketing, communications, journalism, politics - is strongly desired. Successful candidates will display a passionate desire to learn, a fine attention to detail, the ability to work well under pressure and tight deadlines, and must live the Edelman values (quality, integrity, respect, entrepreneurial spirit, mutual benefit).
About Edelman
Edelman is the world’s leading independent public relations firm, with more than 3,100 employees in 51 offices worldwide. Edelman was named PRWeek’s “2008 Large Agency of the Year,” Holmes Report’s “2007 Global Agency of the Year,” and was listed as a top-10 firm in Advertising Age’s “2007 Agency A-List,” the first and only PR firm to receive this recognition. In 2007, CEO Richard Edelman was honored as “Agency Executive of the Year” by Advertising Age and “Most Powerful PR Executive” by PRWeek. For more information, visit www.edelman.com.
How to Apply:
Apply online at www.edelman.com.
Laura Guitar, the senior vice president of Edelman Orlando, will be presenting at the Quotes meeting on Tues, 9/29 from 6-7 p.m. at HEC 110, so if you want to get a vibe for the environment, talk to her at the meeting. Post resumes online at www.edelman.com. And I can promise you, we do read every resume that gets posted online.
DETAILS:
Edelman's Orlando office is seeking students who can thrive in an entrepreneurial and high-energy environment. Your range of skills will grow with your interests and ability.
The Trainee is responsible for assisting with implementing and monitoring projects within a specific set of accounts under the direction of the supervisor. The Trainee works closely with and supports the needs of the account teams.
A Trainee must be able to work effectively with a variety of account service staff within a specific set of accounts. S/he must have good organizational skills and the ability to adapt to new conditions, assignments and deadlines. S/he must have solid knowledge of MS Office Suite and superior verbal and written communication skills. The Trainee is generally someone in school working towards a bachelor's degree and is looking for entry-level experience in public relations. S/he must demonstrate the ability to become a strong writer. Familiarity with the public relations discipline through past coursework or other internships is desirable.
To tell you a little about our internship/trainee program:
- we have 1 trainee at any given time
- the duration of the internship is a minimum of 3 months and a maximum of 6 months
- due to the fact that college credit is given, these internships are unpaid
- some of our interns work a full-time schedule (Mon. - Fri., 8:30 - 5:30)
- our entry-level positions are typically filled by our current or former intern pool; therefore, an internship at Edelman is a great way to get your foot in the door!
The Trainee is generally someone who is currently enrolled in a bachelor's degree program and is looking for entry-level experience in public relations. Although prior public relations work and academic training is not required, experience in a related field - marketing, communications, journalism, politics - is strongly desired. Successful candidates will display a passionate desire to learn, a fine attention to detail, the ability to work well under pressure and tight deadlines, and must live the Edelman values (quality, integrity, respect, entrepreneurial spirit, mutual benefit).
About Edelman
Edelman is the world’s leading independent public relations firm, with more than 3,100 employees in 51 offices worldwide. Edelman was named PRWeek’s “2008 Large Agency of the Year,” Holmes Report’s “2007 Global Agency of the Year,” and was listed as a top-10 firm in Advertising Age’s “2007 Agency A-List,” the first and only PR firm to receive this recognition. In 2007, CEO Richard Edelman was honored as “Agency Executive of the Year” by Advertising Age and “Most Powerful PR Executive” by PRWeek. For more information, visit www.edelman.com.
How to Apply:
Apply online at www.edelman.com.
Thursday, September 17, 2009
First Meeting Recap - Fall 2009
What a great first meeting! We missed those of you who couldn't make it, so this blog entry is for you :)
We started right at 6 p.m., and I opened up with the shortest PowerPoint presentation that has ever graced UCF's projector screens. First, we introduced the new board members:
That's just about everything from our first meeting. Some FAQs are below:
When are board elections and how can I run for the board?
Board elections for Fall 2009 are taking place at the next Quotes meeting, on Tuesday, Sept. 29 from 6-7 p.m. at HEC 110. We will be looking for the next President-Elect and Director of Advertising.
To run for a position on the board, submit a brief paragraph about yourself to ucfquotes@gmail.com before 8 p.m. on Monday, Sept. 28. You will be given two minutes to speak during the front end of the meeting -- we recommend preparing something, so that you cover all of the points you want to make.
How much is membership, and when do I have to pay it?
Membership is $35 if you are a new member. If you were a member last year, renewal is $25. Membership renewal takes place every Fall, no matter when you paid for membership, so we suggest becoming a member in the Fall in order to take advantage of the full year of membership.
When are member meetings?
Every other Tuesday. The next three meetings are: 9/29, 10/13, and 10/27.
We hope to see you at our next meeting!
xoxo,
Michelle
We started right at 6 p.m., and I opened up with the shortest PowerPoint presentation that has ever graced UCF's projector screens. First, we introduced the new board members:
- Michelle Khouri, President
- Lauri Gagnon, Vice President
- Masha Murakhovsky, Director of Public Relations
- Julie Primrose, Communication Assistant
- Roxanna Malidelis, Co-Director of Special Events
- Denise Galang, Co-Director of Special Events
- Nichole Millikan, Special Events Assistant
- Armando Diaz, Treasurer
- Tracy Culbreath, Secretary
- FPRA membership is included in the cost of membership for Quotes
- Whether you go to member meetings or volunteer at Quotes or FPRA events, you will have the opportunity to network with some of the top PR professionals in Florida.
- At Quotes meetings, our main goal is to practice PR, not just to learn about it.
- You will get a chance to meet fellow students with like interests. Most of my own friends I met in Quotes!
- Quotes has partnerships with the Nicholson School of Communication (NSOC) and Ad Club. This enables us to have joint events and support school-wide. For instance, Ad Club is having a resume workshop on Nov. 5 (corrected from Nov. 4), which we are encouraging members to go to.
- Develop your career and leadership skills at Quotes by joining the board or by networking with professionals at events.
- Internship opportunities are one of the biggest benefits of being a Quotes member. Chances are, more than one person you know has gotten an internship or two through Quotes. I have gotten all three of my internships (and therefore, my full-time job) because of Quotes.
- Member meetings teach you about PR and what it means to be a PR professional. Whether it be a panel of professionals, a behind-the-scenes pass, or a holiday party, Quotes meetings keep it interesting and informative!
That's just about everything from our first meeting. Some FAQs are below:
When are board elections and how can I run for the board?
Board elections for Fall 2009 are taking place at the next Quotes meeting, on Tuesday, Sept. 29 from 6-7 p.m. at HEC 110. We will be looking for the next President-Elect and Director of Advertising.
To run for a position on the board, submit a brief paragraph about yourself to ucfquotes@gmail.com before 8 p.m. on Monday, Sept. 28. You will be given two minutes to speak during the front end of the meeting -- we recommend preparing something, so that you cover all of the points you want to make.
How much is membership, and when do I have to pay it?
Membership is $35 if you are a new member. If you were a member last year, renewal is $25. Membership renewal takes place every Fall, no matter when you paid for membership, so we suggest becoming a member in the Fall in order to take advantage of the full year of membership.
When are member meetings?
Every other Tuesday. The next three meetings are: 9/29, 10/13, and 10/27.
We hope to see you at our next meeting!
xoxo,
Michelle
Wednesday, August 12, 2009
Dillin Keynote Address: Disney’s Approach to Corporate Responsibility
By Armando Diaz, Quotes treasurer
Walt Disney World has become a staple in not only the American culture, but internationally as well. The Disney name and brand is perhaps one of the most recognized names and logos world-wide. With world-class adventure theme parks, first class hotels/resorts, and thousands of employees, remaining an important role in the local community and effectively running all aspects of Disney become major tasks of its corporate leaders.
Eugene Campbell, vice president of community relations and minority business for thee Walt Disney World Resort, discussed the many intricate ways in which Disney strives for high employee relations and community involvement. Effectively managing 60,000 employees can bring many challenges. In order to deal with these challenges, Disney requires that all newly hired employees attend Disney University. Disney University ensures that all employees learn the core values that Walt Disney himself developed in the early stages of development. While corporate leaders work hard to instill the initial work ethics Walt Disney established, they also strive to meet all of the needs of their employees by offering free programs and incentives. Campbell and the Disney Corporation try to set the golden standard in employee affairs and relations.
Campbell also spoke about the major role Disney plays in the Central Florida community and all throughout the State of Florida. Corporate officials become responsible for staying involved in all community relations. Within the Central Florida community, this can be seen by numerous scholarship funds given to local foundations, such as the Boys & Girls Club of Orlando. Statewide, Disney Resorts play a large role in turtle conservation. Many of their coastline resorts near the Vero Beach area have programs set up in order to facilitate the turtle population. The corporate offices designed rides and informational sessions in order to discuss the dangers turtles face. Whether on an international level or even in their own back yard, Walt Disney World Resorts strives to remain a world-class brand by promoting extensive employee relations and community involvement. Corporate responsibility and involvement heightens with the continued growth and success of Walt Disney World Corporations.
Walt Disney World has become a staple in not only the American culture, but internationally as well. The Disney name and brand is perhaps one of the most recognized names and logos world-wide. With world-class adventure theme parks, first class hotels/resorts, and thousands of employees, remaining an important role in the local community and effectively running all aspects of Disney become major tasks of its corporate leaders.
Eugene Campbell, vice president of community relations and minority business for thee Walt Disney World Resort, discussed the many intricate ways in which Disney strives for high employee relations and community involvement. Effectively managing 60,000 employees can bring many challenges. In order to deal with these challenges, Disney requires that all newly hired employees attend Disney University. Disney University ensures that all employees learn the core values that Walt Disney himself developed in the early stages of development. While corporate leaders work hard to instill the initial work ethics Walt Disney established, they also strive to meet all of the needs of their employees by offering free programs and incentives. Campbell and the Disney Corporation try to set the golden standard in employee affairs and relations.
Campbell also spoke about the major role Disney plays in the Central Florida community and all throughout the State of Florida. Corporate officials become responsible for staying involved in all community relations. Within the Central Florida community, this can be seen by numerous scholarship funds given to local foundations, such as the Boys & Girls Club of Orlando. Statewide, Disney Resorts play a large role in turtle conservation. Many of their coastline resorts near the Vero Beach area have programs set up in order to facilitate the turtle population. The corporate offices designed rides and informational sessions in order to discuss the dangers turtles face. Whether on an international level or even in their own back yard, Walt Disney World Resorts strives to remain a world-class brand by promoting extensive employee relations and community involvement. Corporate responsibility and involvement heightens with the continued growth and success of Walt Disney World Corporations.
Breakout 2C: Nuts and Bolts of Social Media
By Lauri Gagnon, Quotes vice president
As an emerging technology, PR professionals are still trying to figure out the nuts and bolts of analyzing its impact. Tools such as Google Analytics and Insight for Facebook aid in unraveling the mystery of finding its place in the field. Despite the rising popularity of sites such as Twitter and Facebook, it is important to remember that they may die out in the future. The ideas behind social media will continue to evolve, so I wouldn't marry my Twitter account yet.
As the associate PR director of Kidd Public Relations in Tallahassee, Fla., Kelly Robertson, APR, delivered a very informative presentation on the basics of social media. These online tools were a reoccurring theme throughout the conference and Robertson was very knowledgeable and experienced on the topic. Reviewing the basics such as Facebook, Twitter and blogging, may seem simple and obvious for college students but it is clearly making huge waves in the PR community. These days anyone can become a reporter with a microblogging or Facebook update by endorsing a product, service or company. Having knowledge of these sites can greatly improve a possible job candidate's edge, so Robertson encouraged everyone to become familiar with these tools.
Breakout 1A: Social Media and Press Releases
By Dana Bakich and Jennifer Garvin, Quotes members
Our first morning breakout session began by entering a room filled with PR professionals. Laura Sturaitis, Senior Vice President of Media Services and Product Strategy from Business Wire spoke on social media and press releases. She focused her presentation on communicating effectively and how to tighten up your message to the public. Laura stressed the “3 E’s” which are
- Enhancing the release with formatting links and clever tag lines.
- Expanding your posting, delivery and reach through a push and pull format.
- Evaluate and measure your results- always look for ways to improve!
She also touched upon creating authority with Google. To ensure efficiency, index your captions and reinforce keywords related to your topic. Next, Laura moved onto search engine optimization. (You can use this to your advantage guys!) Blog it! Tweet it! Interestingly enough, the average “Googler” uses more than three words for their search. With that in mind, it is vital to identify keywords, link appropriately, podcast as much as possible and use social networks as a communication tool. Visuals and multimedia are the new key to successful releases and retaining the publics attention.
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