Thursday, October 29, 2009

Quotes presents this semester's Intern Pursuit

Hello fellow communication students!

On Wednesday Nov. 18, 2009, 6-8 p.m. Quotes is hosting its biannual Intern Pursuit where communication students are offered the opportunity to meet with Orlando professionals in the advertising, public relations and marketing industries. Intern Pursuit will take place at the Orlando Sentinel, 633 Orange Ave, Orlando, FL 32801. During Intern Pursuit students will have the opportunity to submit their resumes with companies seeking interns for the upcoming Spring and Summer semesters.

Professionals from around Central Florida attend Intern Pursuit in the hopes of hiring communication students with a desire to be a part of their organization and cause. Employers represent a number of industries such as non-profit organizations, government agencies, corporations and communication firms. Employers are currently sending in their RVSPs and a full list will be available as the event nears.

Students are not required to RSVP for Intern Pursuit, but are encouraged to dress in professional attire. Light refreshments will be served throughout the evening.

This year, Quotes members will have the opportunity to prepare their resumes for Intern Pursuit during the Ad Club's Resume Workshop on Nov. 5, 6:00 p.m. in the Student Union, Pegasus Ballroom. Quotes encourages students to attend and spice up their resumes.

We'll see you soon!

Thursday, October 22, 2009

Halloween Horror Nights Behind the Scenes Look: 10/27 Meeting Information

Greetings Quotes Members!

Our next member meeting on Oct. 27 will be Quotes' semester field trip. We have been invited to take a behind the scenes look at Halloween Horror Nights! Running in its 18th year, Halloween Horror Nights has become the most anticipated horror event in Orlando and Universal Theme Parks.

The presentation will be at the Universal Studios corporate offices where members will be given the full story of HHN from a public relations and marketing stand point. Members will also learn about how the Entertainment team decides on the theme and executes the event.


Since this meeting is off campus two options are available to members -- carpool and individual driving. Carpool will be available on campus, which will be provided by our board members, Dana Bakich (941-504-9990) and Julie Primrose (239-895-2677). Dana and Julie have four spots each in their cars, so if transportation is a problem they are the ladies to go to! You can meet them in front of VAB at 4:45 p.m. on Oct. 27, carpool will be leaving at 5 p.m. A carpool location will also be in Downtown Orlando, provided by Michelle Khouri (786-200-0221). Meet her on the courtyard of the Plaza building at the corner of Church Street and Orange Avenue. Downtown Carpool will be leaving at 5:15 p.m.

Members are encouraged to carpool with one another as well.

  • 20 Slots available for paying members ONLY
  • MUST RSVP by e-mail to by Sunday Oct. 25 at 9:00 p.m.
  • Presentation is from 6:00-7:00 p.m.

Address to Universal Corporate Office:
1000 Universal Studios Plaza
Orlando, Florida 32819

Driving Directions to Universal Corporate Office:

From campus:

  • Take 408 Toll W ramp to Orlando/Ocoee
  • Take exit 10A to merge onto I-4 W to Tampa
  • Take exit 74B Universal
  • Merge onto Adventure Way
  • Turn left at Hollywood Way
  • Turn right at Co Road 439/Turkey Lake Rd
  • Turn right onto Universal Studios Plaza

Look out for updates on fliers, and the Facebook Page and group. Hope to see many of you at the behind the scenes look at Halloween Horror Nights!


Quotes, the PR club

Thursday, October 1, 2009

Second Meeting Recap: Board Elections & Laura Guitar

Hello Members --

In case you were unable to make the Quotes meeting this week, here’s a recap of all the fun that took place!

We began the meeting with elections for our two vacant board positions, president-elect and director of advertising.

Dana Bakich won as president-elect, and that’s no surprise! Dana presented in a way no one has ever done before at Quotes – she brought in different objects that represented her personality. She showed a football for her love of sports, concert tickets for her love of music, and a FPRA Conference pamphlet because of her passion for Quotes. Dana is currently the external director of Knight-Thon, the largest fundraising club at UCF. She is also interning with UCF Athletics, and aspires to intern for the Orlando Magic in the community relations department. Dana will be shadowing Michelle Khouri, Quotes president, throughout the coming year and will then transition as president of Quotes next year.

We had two candidates for the director of advertising position, Hillery Brooks and Charlene Ruhge. Charlene was unable to be at the meeting this week, but sent in a biography including all of her qualifications. Both candidates were very well suited for the position. Ultimately, though, Hillery won the election and is now officially your new director of advertising! She has a focus in graphic design and has been working with Photoshop and Illustrator for several years. Hillery just completed a year-long internship at a PR firm. Hillery will be the mastermind behind the flyers and other promotional collateral for Quotes you’ll see around UCF.

Congratulations again and welcome to the board, Dana and Hillery!

After announcing our board members, we switched gears and welcomed Laura Guitar, senior vice president of Edelman Orlando. Laura started off by explaining how she worked her way up in PR and how she eventually, with her colleague Lori Kifer, opened the Orlando office of the global PR agency, Edelman.

She gave insight into the fast-paced world of agency PR and the culture of the Edelman network. Here are some of the points she touched on:

  • The biggest change happening right now in PR is a shift toward focusing on public engagement. We must talk with consumers, not at them.
  • We are all aware of the growing popularity of social media as a PR tool, but we need to realize that it is a channel, not a strategy in itself. We must use it to our advantage – not use it as a crutch.
  • PR used to be focused on output (writing news releases, accumulating media hits, etc.); now, it’s becoming more geared toward behavior change. PR practitioners have to be more accountable for producing real results.

Laura then spent time during her presentation answering questions we had about Edelman, agency PR and the field in general. Here are a few highlights from the Q & A:

  • When hiring new employees and interns, Laura looks for prospects that have a deep intellectual curiosity about a variety of things, not just PR.
  • You must bring fresh ideas to the table and be passionate about whatever you’re working on.
  • You’ll be more successful if you gain an entrepreneurial vantage point – get to know the finance and legal team and really understand how the business works.
  • There’s no particular type of PR person. You just have to figure out what niche of PR you’re best suited for.
  • Critical thinking and offering fresh ideas are a must to make it in agency PR!

Laura finished off her presentation with an invitation to send in your resume to intern at Edelman. See previous blog post for more details.

Be sure to come out to our next meeting, Tuesday, Oct. 13. Grant Heston, assistant vice president of UCF News and Information will be there to discuss how UCF introduced the new tailgating policies and managed the issues surrounding their introduction. The meeting is all about UCF pride, being the Tuesday before the big game against the University of Miami, so be sure to wear your black and gold!

See you at the next meeting!

Masha Murakhovsky & Julie Primrose