Dillin Keynote Address: Disney’s Approach to Corporate Responsibility

By Armando Diaz, Quotes treasurer

Walt Disney World has become a staple in not only the American culture, but internationally as well. The Disney name and brand is perhaps one of the most recognized names and logos world-wide. With world-class adventure theme parks, first class hotels/resorts, and thousands of employees, remaining an important role in the local community and effectively running all aspects of Disney become major tasks of its corporate leaders.

Eugene Campbell, vice president of community relations and minority business for thee Walt Disney World Resort, discussed the many intricate ways in which Disney strives for high employee relations and community involvement. Effectively managing 60,000 employees can bring many challenges. In order to deal with these challenges, Disney requires that all newly hired employees attend Disney University. Disney University ensures that all employees learn the core values that Walt Disney himself developed in the early stages of development. While corporate leaders work hard to instill the initial work ethics Walt Disney established, they also strive to meet all of the needs of their employees by offering free programs and incentives. Campbell and the Disney Corporation try to set the golden standard in employee affairs and relations.

Campbell also spoke about the major role Disney plays in the Central Florida community and all throughout the State of Florida. Corporate officials become responsible for staying involved in all community relations. Within the Central Florida community, this can be seen by numerous scholarship funds given to local foundations, such as the Boys & Girls Club of Orlando. Statewide, Disney Resorts play a large role in turtle conservation. Many of their coastline resorts near the Vero Beach area have programs set up in order to facilitate the turtle population. The corporate offices designed rides and informational sessions in order to discuss the dangers turtles face. Whether on an international level or even in their own back yard, Walt Disney World Resorts strives to remain a world-class brand by promoting extensive employee relations and community involvement. Corporate responsibility and involvement heightens with the continued growth and success of Walt Disney World Corporations.