by Amber Bloom, Quotes member
Deirdre Breakenridge is youthful and well-known in the industry; an accurate representative for what she's presenting, social media. The president of PFS Marketwyse agency and author of numerous books, Breakenridge speaks about putting the public back in public relations. The vastness of the Internet and constantly-growing plethora of networks only allows for a brief introduction into this subject. She offers solutions through changing professionals' attitudes, education and technology. The more PR professionals can adapt, the more valuable they become to their clients and their company; this helps in the constant struggle to prove PR's worth to top management.
Deirdre Breakenridge is youthful and well-known in the industry; an accurate representative for what she's presenting, social media. The president of PFS Marketwyse agency and author of numerous books, Breakenridge speaks about putting the public back in public relations. The vastness of the Internet and constantly-growing plethora of networks only allows for a brief introduction into this subject. She offers solutions through changing professionals' attitudes, education and technology. The more PR professionals can adapt, the more valuable they become to their clients and their company; this helps in the constant struggle to prove PR's worth to top management.
The new hybrid of PR roles include: social media professional, market analyzer, web marketer, customer service representative, relationship marketer, viral marketer, conversationalist and listener. There is more emphasis on sociology than technology to customize consumers' outlets. For more information about Breakenridge's information, click on the "Partner Not Predator" link under FPRA Conference Resources in the right column of this blog.
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